FAQs
Talent
Questions
Questions
Not at all. We care more about quality, trust and engagement — not just follower count. Demographics are often more important.
Yes — right now we’re UK-based and focused on creators who work in the UK market.
We work with brands in your space — gadgets, vehicles, materials, trade services and more. No random partnerships that don’t suit your audience.
Simple – we take a fair flat-rate commission from the fees we secure for you. No extra costs and no shady back-end deals with brands.
Influencer marketing agencies often work for brands, but we don’t. We work for you, the creator. We use the same tools, strategy and insights but just for everyone’s benefit.
Brand
Questions
Questions
We’re not a campaign agency. We represent talent directly and help you find the right fit. If you need help shaping a brief or managing a project, we’re happy to support that process, but we don’t charge you for it. We get the best results when you do it properly!
We’ll guide you based on the audience, content style and past brand work of each talent, and only put forward creators who are a genuinely strong fit. We’ll never agree to promote something that the creator is not personally interested in.
Absolutely. We can help you speak to the right options quickly, without delays or awkward back-and-forth. Approximately half of the brands we work with end up working with more than one of our creators.
We don’t add hidden fees. We negotiate rates with transparency and fairness and take any payment from commission.
A number of factors make up the cost to work with an influencer. To simplify, it’s a combination of: Audience size, uniqueness and notoriety of the talent; number of posts; which channels; brand usage (and if required, duration and whether usage is paid or organic); any exclusivity requirement; and the size or length of the commitment.
Yes — right now we’re focused on representing UK-based creators who speak to UK audiences in construction, trades, engineering and automotive sectors. We have a wide-reaching network across Europe and the USA to other creators if required.
General
FAQs
FAQs
A social media influencer is an online personality who builds an audience by creating content around their expertise and experiences. They are specialists in particular topic areas and the social media platforms they use.
Though there is no set audience size that defines an influencer, their followers should be actively engaged in their content and view them as thought leaders in their specialist subject. Brands can tap into this highly engaged audience by partnering with influencers to create adverts or content.
A good influencer is one who has built an engaged audience with their expert content. For brands, a good influencer will be one that’s relevant to their industry and has potential customers within their audience. Brands can tap into this audience by partnering with an influencer to create sponsored content or adverts.
The main benefit of influencer marketing for brands is it helps them tap into an engaged audience of potential customers. This has been proven to help raise brand awareness and improve sales conversions.
Plus, unlike a direct promotion or advert, partnering with an influencer means brands are being personally recommended to potential customers. This helps to build trust between brands and prospects and shows they genuinely have the same interests and values. Indeed, 61% of customers surveyed by Shopify said they trusted influencers’ recommendations.
Influencer marketing acts as a trusted voice that talks about your product or service to your target audience. We work with creators who’ve built credibility in their space, so when they share your brand, it doesn’t feel like a pitch. It feels real. That’s what makes it work.
Deciding on what platform to utilise depends entirely on where your target is audience. This could be on YouTube, Instagram, TikTok or any other social media platform.
Absolutely. When budgets are tight and marketing investment has to be very targeted, using content creators can offer cost-effective relevant reach and ROI for small businesses.
Yes, long-term partnerships can lead to more authentic endorsements and stronger brand loyalty among the influencer’s audience, often resulting in better campaign outcomes. Whilst we deliver one-offs at the request of a brand, our sweet spot for an initial collaboration is a commitment to a minimum of three pieces of content, either with one talent or across multiple. This generates enough data to make smarter decisions on next steps.