Representation that actually works for you

We’re the influencer talent agency that’s got your back.

We represent creators in the automotive, construction or trade space and put the creator first in everything we do. We’re not an influencer marketing agency, working behind-the-scenes for brands. No backdoor deals, no “brand-first” agendas…we give you straight-up support and fair deals.

Whether you’re on-site, under the bonnet or on the tools, your content has serious value. We’re here to make sure you get paid properly for it.

Why Work With Us?

We’re not here to take shortcuts – we’re here to back you properly.

  • We represent you, not the brand
  • We secure better rates, more often. We’ve doubled deals creators were offered elsewhere
  • All the expertise of an influencer marketing agency, with none of the back-handers or retainers
  • No middlemen, no runaround. With us it’s honest, direct support
  • We match you with brands that fit, so no awkward briefs and no wasted time

How it Works

1. You Create

You keep doing what you do best. We take care of the boring stuff.

2. We Represent

We handle negotiations, proposals and brand conversations, keeping everything clear and fair.

3. You Earn More

No mystery margins. Just good deals, transparent commission.

Dan Smith,
Founder & Talent Manager

“I started Driven Talent because I kept seeing good creators in the trades and automotive space getting underpaid and undervalued. Agencies I encountered didn’t have a clue, or didn’t fight hard enough. Often, they were being paid by brands and getting additional commission from the talent, for delivering a bad deal.

We do things differently. We’re talent-first. We don’t skim off brand budgets or prioritise retainers. Instead, we fight your corner and secure you better deals, which ensure you’re being paid fairly for your work and access to your valuable audience.”

Who We Represent

We work with content creators, influencers and experts across:

Automotive

Construction

Tradespeople

Lifestyle

Sound like the talent agency you’ve been looking for?

When you join us, you also become part of our team. With our supportive and personalised influencer management, you can develop the skills you need to build on your creator career.

FAQs

Not at all. We care more about quality, trust and engagement — not just follower count. Demographics are often more important.

Yes — right now we’re UK-based and focused on creators who work in the UK market.

We work with brands in your space — gadgets, vehicles, materials, trade services and more. No random partnerships that don’t suit your audience.

Simple – we take a fair flat-rate commission from the fees we secure for you. No extra costs and no shady back-end deals with brands.

Influencer marketing agencies often work for brands, but we don’t. We work for you, the creator. We use the same tools, strategy and insights but just for everyone’s benefit.