Gravity Show Brand Partnerships

Automotive culture, at scale – at the NEC and all year round.

Gravity Show is one of the UK’s largest automotive culture events. Driven Talent works with the Gravity Show team to build brand partnerships around it – from exhibiting and sponsorship to digital, creator-led campaigns and activity beyond the show weekend.

Reaching automotive culture, not just car buyers

Gravity Show reaches people for whom cars are a hobby, a social life and a spending priority. Its audience modifies, upgrades, attends, follows and buys out of enthusiasm. Established in 2016, Gravity Show takes place at the NEC Birmingham and combines show cars, live action, exhibitors and a community extending across social channels, email and year-round activity.

What a Gravity partnership can look like

There is no standard package: Gravity Show partnerships are shaped around each brand’s objectives and budget. Automotive aftermarket, performance, car care, tools and dealerships are natural fits; relevant lifestyle brands may also be considered. The formats below are illustrative and subject to Gravity Show’s approval and availability.

Exhibiting & experiences

Stands, product demos, launches, installations, live action, VIP experiences and hospitality.

Event sponsorship

Subject-to-approval official/category partnerships, feature visibility, stage, awards, track and joint promotions.

Digital, media & creators

Sponsored social, video, email, website content; creator attendance, stage talks, car displays and sponsored content, individually agreed.

Year-round & Gravity HQ

Community gatherings, product launches, creator meet-ups, content production and off-event activations, subject to facilities and programme.

The Gravity Show audience

2026 show and audience

  • 42,000 attendees at Gravity Show 2026
  • 88% aged 18-44
  • 89% have purchased or plan to purchase from an exhibiting brand
  • 76% use the show to influence buying decisions on performance parts

Year-round reach and community

  • 679,000 combined social followers
  • 192 million channel views over the previous 365 days
  • Approximately 80,000 email subscribers
  • Approximately 120,000 combined followers on founders’ channels

Creator and talent integration

Creator participation, vehicle displays, content rights, appearances and fees are agreed separately for each activation.

Working with Driven Talent

Driven Talent works collaboratively with Gravity from shaping the brief through agreement; Gravity delivers the event. Brands are not charged a separate agency retainer merely to explore opportunities.

Gravity Show partnership FAQ

Gravity Show is an annual automotive culture event at the NEC Birmingham, featuring modified and performance vehicles, supercars, classics, live action and exhibitors. It began in 2016.
Gravity Show reported 42,000 attendees in 2026, with 88% of attendees aged 18–44. Its audience includes modified and performance car enthusiasts, exhibitors and people researching automotive products. In the supplied audience figures, 89% had purchased or planned to purchase from an exhibiting brand, while 76% used the show to inform performance-parts buying decisions.
Contact Driven Talent with your objectives. We work with the Gravity team to explore exhibiting, sponsorship, digital campaigns and creator involvement, subject to agreement.
Costs depend on the scope, scale, digital activity, creator involvement and duration. Partnerships are developed around the brief rather than offered as fixed published tiers.
Yes. Driven Talent can explore creator attendance, stage appearances, vehicle displays and sponsored content. Each creator’s involvement depends on fit, availability and separate agreement.
Contact Driven Talent with your objectives, audience, timing and campaign ideas.
Automotive aftermarket, performance, car care, tools and dealerships are natural fits. Suitable lifestyle brands may also be relevant where the activation resonates with the audience.
No. Gravity’s year-round social channels, email database and community activity can support campaigns before, during or beyond the event.
This can be explored with Gravity and the relevant creators. Specific vehicles, appearances and rights are subject to separate agreement.

Explore a Gravity Show partnership with Driven Talent

Tell us what you want to achieve and we can explore opportunities at Gravity Show, across its channels and with relevant creators. Suggested enquiry form: name, company, email, optional phone, areas of interest, timing, optional budget band and campaign objectives.

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