Brand Partnerships

Connect your brand with specialist audiences through the people, platforms and places they trust. Driven Talent helps brands explore media partnerships, sponsorships and brand experiences. From iconic vehicle licensing and automotive events to enthusiast venues and specialist communities, we help brands identify partnerships aligned with their audiences and campaign objectives.

Explore our partnership opportunities

Discover the industry-related brands that Driven Talent supports with partnerships, the formats that may be available and which could fit your campaign. Select a partner below to explore its dedicated landing page.

  • Peel Engineering

    Explore unique brand partnership opportunities with Peel Engineering, home of the iconic Peel P50 and Trident. As its exclusive worldwide commercial representative, Driven Talent helps brands explore licensing, vehicle hire, advertising, filming and event activations, creating memorable campaigns around these distinctive vehicles.

  • Ben Fowler Gravity

    Gravity Show

    Gravity Show brings brands into automotive culture at the NEC and through year-round digital channels. Explore exhibiting, sponsorship, experiential activations and creator-led campaigns with Driven Talent working alongside Gravity Show’s team.

  • Caffeine & Machine

    Connect with the Cult of Machine across Caffeine & Machine’s three UK venues: The Hill, The Bowl and The Hut. Reaching 400,000+ visitors a year and a 500,000+ social following, Driven Talent helps brands explore partnerships and activations across a year-round calendar of themed events.

Partnerships built around your audience

The right partnership starts with who you want to reach and what you want them to do. Whether you are introducing a product, building awareness or bringing customers together, we can help you explore opportunities that fit your brand and the communities you want to connect with.

Sponsorships and brand collaborations

Explore sponsorship opportunities that connect your brand with relevant specialist platforms, personalities and experiences. Start with your campaign objectives, then discuss the audience, partnership format and deliverables that would make the collaboration worthwhile.

Media and content partnerships

Explore approved media and creator content connected to Gravity Show activations, Peel Engineering advertising or licensing campaigns, and venue-led storytelling at Caffeine & Machine. Formats, content rights and placements depend on each partner’s approved scope.

Event and venue partnerships

Bring your brand into spaces where relevant communities meet. Venue partnerships and event sponsorship can create opportunities for product showcases, conversations and shared experiences, subject to the venue and the agreed scope.

Explore venue partnership opportunities with Caffeine & Machine.

Creator collaborations

Work with creators whose interests and audiences match your brand. Creator content can form part of a wider partnership or support a focused campaign.

Explore our automotive talent to find out more about the people we represent.

How to start a brand partnership

Share your campaign objectives, intended audience and timings. We will help you explore whether Peel Engineering, Caffeine & Machine, Gravity Show or another relevant opportunity could suit your brief, then agree the next steps with the appropriate partner.

1.

Tell us about your brief

Let us know what you are promoting, who you want to reach, your preferred launch date and an indicative budget. If you already have a partner or format in mind, include that too.

2.

Explore the right opportunity

Discuss the media, venue, sponsorship or creator options that suit your audience and objectives. Availability, audience information and potential formats should be checked before selecting a partner.

3.

Agree the details

Define the deliverables, costs, timings and responsibilities before work begins. Where content is involved, agree approvals, usage rights and any exclusivity requirements as part of the partnership.

4.

Review against your objectives

Agree the measures of success at the start. Depending on the activity and available data, these could include content engagement, event attendance, tracked visits or enquiries.

Find the right partnership for your brand

Driven Talent connects brands with distinctive commercial opportunities: Peel Engineering for vehicle licensing, advertising and hire; Gravity Show for automotive event sponsorship and creator activations; and Caffeine & Machine for venue and community experiences. Explore each dedicated page for more detail.

LICENSING & COMMERCIAL RIGHTS

EVENTS & SPONSORSHIP

VENUES & EXPERIENCES

Car conference

Let us find the right partnership for your brand

Tell us what you want to achieve and who you want to reach. We will discuss the opportunities that could fit your brief.

Brand partnership FAQ

A brand partnership is a collaboration between a brand and a relevant creator, media platform, venue or event. It can involve sponsorship, content or a shared experience. The format should reflect the audience the brand wants to reach and the purpose of the campaign.
To understand how different agency models support brand campaigns, read our guide on Talent Agency vs Influencer Marketing Agency: What’s the Difference?
Driven Talent helps brands explore media, sponsorship, creator and venue partnerships. Opportunities include Peel Engineering for worldwide licensing, advertising and car hire; Caffeine & Machine for automotive venue experiences; and Gravity Show for exhibiting, sponsorship, digital and creator-led automotive activations. Availability, deliverables and costs are agreed for each brief.

Explore our dedicated Peel Engineering, Caffeine & Machine and Gravity Show partnership pages for more information about each opportunity.

Sponsorship usually involves funding or supporting a person, platform or event in return for agreed benefits, such as exposure or content. A brand partnership is a broader collaboration that can include sponsorship, joint content or shared experiences. The agreed deliverables matter more than the label.
Brands can work with automotive venues and events through formats such as sponsorship, product showcases and brand activations. The available options depend on the venue, audience, schedule and practical requirements. Driven Talent can discuss venue opportunities, including Caffeine & Machine, against your brief.
Experiential marketing uses an experience to help people engage with a brand or product. Examples include a product showcase or a venue-based brand activation. Any demonstration or driving element needs suitable permissions, safety arrangements and an agreed delivery team.
Compare the partner’s audience with your target customers, then consider campaign objectives, format, budget, timing and brand fit. Ask for current audience information and relevant previous work. A larger audience is not automatically a better choice if it is less relevant to your offer.
Brand partnerships can benefit businesses looking to build awareness, introduce products, reach specialist audiences or create relevant experiences with potential customers. Opportunities may be particularly relevant to automotive and lifestyle brands, alongside construction and heavy equipment businesses where the audience and partnership are relevant, although suitability depends on the audience, campaign objectives and partnership format.
There is no single price for a brand partnership. Costs depend on the partner, deliverables, campaign length, production requirements, usage rights and any exclusivity. Send Driven Talent an indicative budget and brief so the relevant opportunity and costs can be discussed.

Creator fees are just one part of a wider partnership budget. Read How Much Does It Cost to Work With an Automotive or Construction Creator? for more detail on creator-specific pricing considerations.

Measure a brand partnership against the objective agreed before launch. Awareness activity may use reach and content engagement; an event may use attendance and qualified conversations; an enquiry campaign may use tracked visits and leads. Sales impact requires appropriate tracking and should not be inferred from reach alone.
Include your product or service, objectives, intended audience, preferred dates and indicative budget. Add any partner preferences, required content formats, usage rights, exclusivity and approval requirements. A clear brief helps the partner assess suitability, availability and scope.