Who are the Best female Automotive Creators in the UK?

Search for female automotive influencers UK and you’ll find plenty of lists, but the most useful way for a brand to choose talent is by looking at what each creator actually brings to automotive content. Reviews, restoration and motorsport all reach different audiences and call for different kinds of credibility.

Driven Talent represents female automotive creators with distinct specialisms across hands-on car ownership, reviews, performance, lifestyle and motorsport. For brands, that makes it easier to match the creator to the campaign rather than treating “female automotive influencer” as one broad category.

For retro cars, restoration and hands-on ownership

Grace Roberts-Mundy, GraceAutos

Grace Roberts-Mundy, better known as GraceAutos, brings a genuinely hands-on perspective to automotive content. Her work centres on retro and classic cars, fixing, upgrading and personalising her own vehicles, alongside presenting at major automotive events. She has also worked with brands including eBay, Davanti Tyres and MG Motor, giving her partnership experience across automotive marketplaces, tyres and vehicle manufacturers.

That makes Grace particularly relevant for parts, tools, restoration products, classics, detailing and enthusiast-led campaigns where the audience wants to see somebody actually working on and living with the cars they feature.

Her content also gives brands room to show products in context rather than simply placing them in front of an automotive audience. A tool, part or detailing product can sit naturally within a repair, upgrade or ownership story, helping the partnership feel relevant to the content Grace already creates. Her mix of retro-car interest and practical involvement also gives campaigns a route into enthusiast audiences that value genuine participation in car culture.

For car reviews, performance and automotive lifestyle

Jessie Abboud, What She Drives

Jessie Abboud, the creator behind What She Drives, takes a review and lifestyle-led approach to automotive content, combining performance, design, driving and visual storytelling.

For vehicle launches, experiences, premium automotive campaigns and brands that want to make detailed car content accessible without losing genuine enthusiasm, Jessie offers a different route into the automotive audience. Her previous brand partnerships include BMW Classic, Mercedes-Benz and Porsche AG, reflecting the premium and heritage automotive space her content can naturally sit within.

That combination of reviews and lifestyle content can give brands flexibility in how a campaign is presented. Jessie can sit comfortably within content focused on the vehicle itself – including its performance, design and driving experience – while also connecting automotive with the wider lifestyle around it. This makes her particularly relevant when a campaign needs polished storytelling as well as an authentic interest in cars.

For motorsport, drifting and race-day storytelling

Jodie Sloss, Jodie Sloss Racing

Jodie Sloss brings first-hand motorsport credibility because she is not simply covering the sport from the outside: she competes. Her content spans drifting and motorsport, race-day storytelling, behind-the-scenes moments and the technical and emotional side of competition. She has also worked with brands including Dove, Rimmel and CarGurus, demonstrating an ability to bring together automotive content with broader consumer and lifestyle partnerships.

That lived experience makes Jodie a natural fit for motorsport, performance, tyres, automotive technology, events and campaigns where genuine track credibility matters.

For brands, that means the content can be rooted in the reality of competing rather than simply referencing motorsport from the sidelines. Products and partnerships can be connected to preparation, performance, events and the wider race-day experience, giving audiences a clearer reason for the brand to be part of the story. Her perspective can also help campaigns communicate both the technical and human sides of motorsport.

The key difference between these creators is not simply platform or audience size, but the role each can play within a campaign. Grace brings hands-on ownership and restoration, Jessie combines reviews with performance and lifestyle, and Jodie brings direct motorsport experience. Looking at those strengths first gives brands a more useful starting point than treating female automotive creators as a single category.

How should a brand choose between female automotive creators?

Start with the job the campaign needs to do. A restoration, parts or enthusiast brief could naturally suit Grace. A vehicle review, launch or automotive lifestyle campaign may point towards Jessie. If the campaign needs motorsport credibility, Jodie brings direct experience from competition.

The strongest choice is not automatically the creator with the biggest following. Audience relevance, credibility, content style, platform, previous partnerships, deliverables and usage rights all matter.

Brands can explore Driven Talent’s full automotive creator roster or speak to the team about matching a campaign with the right specialist talent.

FAQs

1. Who are the leading female automotive influencers in the UK?

There is no single ranking because automotive creators have different specialisms. Driven Talent represents Grace Roberts-Mundy for hands-on retro and restoration content, Jessie Abboud for reviews, performance and automotive lifestyle, and Jodie Sloss for motorsport and racing content.

2. Which female UK creators specialise in motorsport?

Jodie Sloss is Driven Talent’s female motorsport specialist, creating content from her first-hand experience competing across motorsport and drifting.

3. Are there female automotive creators on TikTok and Instagram?

Yes. Driven Talent’s female automotive talent creates across social platforms including TikTok and Instagram. The right platform should be chosen around the audience and campaign idea rather than platform size alone.

4. Which female automotive creators work with brands?

Brand partnerships can include vehicle launches, reviews, sponsored social content, events, ambassadorships and longer-term collaborations. Driven Talent can help identify which creator and format best fits the brief.

5. How do I choose a female automotive influencer for a campaign?

Start with audience relevance and the creator’s automotive specialism. Then consider credibility, content style, platform, previous partnerships, deliverables and usage rights.

6. How do I book a female automotive creator in the UK?

Contact Driven Talent with the campaign idea, audience, timings and expected deliverables. The team can recommend suitable automotive talent and manage the booking directly.

About the author

Calum Verstraten-Hassall is the Senior Talent & Partnerships Manager at Driven Talent where he helps build meaningful partnerships between brands and specialist creators. His automotive experience includes 12 years brand-side at Michelin, and he previously worked in e-commerce and commercial brand strategy at THG Ingenuity before joining Driven Talent, with the responsibility to drive both brand growth and profitable revenue across a number of world-renowned brand names.