Peel P50 & Peel Trident

Licensing, Hire and Brand Partnerships.

Work with the world’s smallest car. Driven Talent is the exclusive worldwide commercial representative for Peel Engineering, the British maker of the Peel P50 and Peel Trident. If you want a Peel in your game, advert, film or on your stand, this is where that conversation starts. We handle licensing, brand partnerships, media rights, sponsorship and car hire worldwide.

The Peel story

The Peel Engineering Company built the P50 on the Isle of Man from 1962, to a design by Cyril Cannell. Conceived as a compact city commuter, it became famous for its extraordinary size and unmistakable design. The two-seat Peel Trident followed in 1965, with its distinctive bubble-dome roof.

What you can do with Peel

Driven Talent negotiates and manages commercial opportunities for the Peel brand worldwide. Explore car hire for television, film, photography, launches, exhibitions and brand activations; licensing for video games, toys, collectables and merchandise; and advertising, broadcast, media rights and sponsorship.

Cars for filming and events

Television, film, photography, launches, exhibitions and experiential activations.

Licensing

Video games, toys, collectables, merchandise and digital uses.

Advertising and media

TV and online advertising, broadcast, streaming, media rights and sponsorship.

Your brief

Tell us your objectives, usage, territory, timings and budget to scope the opportunity.

Peel P50 at a glance

Peel P50 Specification

  • Record: Guinness World Record – smallest production car
  • First built: 1962, Isle of Man
  • Designer: Cyril Cannell
  • Length: 54 in / approximately 1,372 mm
  • Width: 41 in / approximately 1,041 mm
  • Seating capacity: One adult
  • Approximate top speed: 40 mph
  • Related model: Peel Trident

Peel in the spotlight

Peel vehicles have appeared in widely recognised media and campaigns, including BBC Top Gear, Forza Horizon, Cadbury Dairy Milk Bubbly, BBC Formula 1, Good Morning America, FAB Ice Lollies and Ripley’s Believe It or Not!

Why work through Driven Talent

Driven Talent provides a single point of contact for commercial Peel enquiries worldwide. We help scope the opportunity, agree terms, manage contracting and coordinate the relationship through delivery, whether the brief involves licensing, media, advertising, events or vehicle hire.

Peel Engineering partnership FAQ

The Peel P50 is a British three-wheeled microcar first produced by Peel Engineering on the Isle of Man in 1962. Recognised by Guinness World Records as the world’s smallest production car, it was designed as a compact, single-seat vehicle for city travel. With its distinctive design, one door and one headlight, the Peel P50 has become an iconic piece of automotive history, appearing in television, advertising and popular culture.
The Peel P50 is approximately 54 inches (1,372 mm) long and 41 inches (1,041 mm) wide. It has one door, one headlight and one seat, and holds the Guinness World Record for the smallest production car.
Yes. Driven Talent handles enquiries for Peel vehicles for film, television, photography, advertising, exhibitions, launches and brand activations. Share your brief, location and timings so availability and requirements can be discussed.
Driven Talent handles commercial licensing enquiries for the Peel brand worldwide, including gaming and digital uses. Peel vehicles have featured in the Forza Horizon series. Contact us with details of your title, intended usage and territory.
Peel vehicles have appeared in distinctive branded campaigns and configurations. Tell us what you have in mind and Driven Talent can explore feasibility, permissions and requirements for the proposed activity.
Driven Talent is Peel Engineering’s exclusive worldwide commercial representative, handling enquiries about licensing, car hire, advertising, media, sponsorship and brand partnerships.

Around 60 were made and around half remain today, some have recently sold in excess of £100,000.

The Peel P50 is a single-seat microcar originally built on the Isle of Man in the 1960s. It is recognised by Guinness World Records as the smallest production car. Its unusual dimensions and design have made it a recognisable automotive icon.
The Peel P50 is a single-seat microcar, while the Peel Trident is a two-seat model known for its distinctive bubble-dome roof. Both are associated with Peel Engineering’s heritage and may be relevant to commercial licensing or creative campaigns.

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