Smith & Sniff is a chart-topping automotive podcast hosted by Jonny Smith and Richard Porter, combining deep automotive knowledge with humour, nostalgia and a distinctly offbeat perspective. Regularly ranking in the top three automotive podcasts in the UK, the show has built a loyal audience of car enthusiasts drawn to its mix of insight, storytelling and unpredictable conversation.
Blending niche car culture with personal anecdotes, the podcast moves seamlessly from obscure automotive history to everyday observations, often taking unexpected (and highly entertaining) tangents along the way. With a tone that is both informed and irreverent, Smith & Sniff appeals to listeners who are not just interested in cars, but interested in them.
The show is underpinned by the credibility of its hosts. Jonny Smith is a respected automotive journalist and presenter, known for his work across television and digital platforms, while Richard Porter – widely recognised as Sniff Petrol – is a renowned writer and former Top Gear script editor, known for his sharp wit and deep-rooted industry knowledge. Together, they bring a rare combination of expertise and personality that sets this car-themed podcast apart.
Publishing at least one episode per week, Smith & Sniff offers consistent, high-quality content and a highly engaged audience. The format naturally lends itself to brand integrations, sponsored segments, ad reads, and live podcast recordings, making it a flexible and effective platform for automotive and lifestyle partnerships. Further to this, the duo often present content for or appear at brand events, such as Goodwood Festival of Speed and Hagerty’s ‘Festival of the Unexceptional’.
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