ABOUT AMY UNDERWOOD
The Digger Girl
Amy Underwood, better known as The Digger Girl, is a Scottish plant operator, HGV driver and construction content creator who has built her following by showing what life in the construction industry really looks like.
Growing up around her family’s construction business on the west coast of Scotland, Amy developed a passion for heavy machinery from an early age. After completing her plant operator apprenticeship at the National Construction College, where she was the only woman in her class, she went on to receive Apprentice of the Year recognition.
In 2019, Amy began documenting her working life online. What started as sharing everyday experiences operating excavators and construction machinery has grown into a major content platform, connecting manufacturers, brands and audiences with an authentic view of the industry.
Today, Amy continues to operate machinery while working with recognised brands, demonstrating equipment, attending industry events and championing opportunities for women in construction.
TRUSTED BY LEADING BRANDS
Amy works with recognised construction equipment, workwear and technology brands, combining hands-on industry experience with engaging content that connects products with the people who use them.
Her practical knowledge allows her to showcase equipment in real-world environments, bringing authenticity and credibility to brand campaigns.
FEATURED COLLABORATION:
HD HYUNDAI CONSTRUCTION EQUIPMENT
Amy’s collaboration with HD Hyundai Construction Equipment Europe has included machinery demonstrations and opportunities to experience the manufacturer’s European operations and A Series equipment.
Drawing on her experience as a working plant operator, Amy brings an informed perspective to content showcasing construction machinery in action.
ACHIEVEMENTS & RECOGNITION
WHY BRANDS WORK WITH AMY
PR, TV, MEDIA & PUBLICATIONS
INDUSTRY EVENTS & APPEARANCES
AMY’S CONTENT IN ACTION
See how Amy combines hands-on construction experience, industry knowledge and engaging storytelling across machinery demonstrations, brand collaborations and events.
