Jessie Abboud

What She Drives

Jessie Abboud, known to her growing audience as "what.shedrives," is a UK-based content creator and automotive enthusiast with Lebanese heritage. Jessie has carved herself a distinctive space in the automotive world by producing sharp, engaging car reviews and lifestyle-focused automotive content. Her passion for performance, design, and storytelling is clear, making her a standout voice in a male-dominated space.

Known for her crisp visual style and authentic approach, Jessie’s content blends short-form video storytelling with in-depth insights on the cars she features. She's worked on many standout collaborations, including a highly successful partnership with LEGO on a McLaren P1 showcase, which garnered significant attention online. Outside of cars, Jessie is a committed gym-goer and an avid Formula 1 fan, seamlessly weaving motorsport culture and personal lifestyle into her work. As both a strong female figure and passionate creator, Jessie empowers her audience by showing that performance, style, and automotive knowledge aren’t defined by gender.

Achievements

  • Recognised for her unique voice and aesthetic in the UK car content scene

  • Built a dedicated audience on Instagram through car reviews, lifestyle content, and original visuals

  • Partnered with LEGO on a high-profile McLaren P1 collaboration that achieved wide online reach

  • Successfully bridges the gap between car enthusiasm, lifestyle influence, and motorsport engagement

  • Advocates for female representation in car culture and digital content creation

Industries

  • Automotive Content Creation

  • Social Media & Digital Influence

  • Lifestyle & Brand Partnerships

  • Motorsport Culture

  • Visual Storytelling & Review Media

More Talent

Work With Jessie Abboud