ABOUT JESSIE ABBOUD
WHATSHEDRIVES
Jessie Abboud is a London-based automotive content creator and presenter best known for WhatSheDrives, where she shares the quirks, stories and personalities behind cars of all kinds.
Growing up in a family of car enthusiasts, Jessie developed her passion early. She studied Business Management with Marketing and worked as a Metropolitan Police officer before moving into performance car sales in London, gaining valuable industry knowledge and confidence on camera.
She began filming cars she encountered through her sales role, initially with a phone, microphone and tripod. Today, her content spans performance cars, classics, Japanese icons and distinctive automotive details, with a conversational style that makes cars approachable and entertaining.
Jessie also founded WSD CLUB, a women-focused automotive community that brings enthusiasts together at real-world events. Alongside automotive campaigns, she works across presenting, fashion, lifestyle content and selected brand experiences.
TRUSTED BY LEADING BRANDS
Jessie has worked with automotive manufacturers, lifestyle brands and consumer businesses, creating personality-led content that brings vehicles, products and experiences to life.
Her collaborations range from car reviews and launches to event coverage, community experiences and creative social campaigns.
LEGO COLLABORATION:
LEGO TECHNICAL McLAREN P1
For a LEGO Technic McLaren P1 campaign in June 2024, Jessie created content documenting the model coming together brick by brick, bringing her enthusiasm for cars to a creative product collaboration.
Jessie’s campaign achieved 14.1 million views, showing the reach of her personality-led approach.
ACHIEVEMENTS & RECOGNITION
WHY BRANDS WORK WITH JESSIE
INDUSTRY & BUSINESS APPEARANCES
JESSIE’S CONTENT IN ACTION
Explore Jessie’s approach to car storytelling, creative brand collaborations and community events through examples of her on-camera work.
